Stackline — B2B Site & Pipeline Acceleration

Stackline B2B website

Problem

Stackline's B2B website wasn't clearly communicating their value proposition. The site was slow, hard to update, and wasn't generating enough qualified leads. They needed a clear narrative, faster performance, and a way to publish content quickly.

Approach

We rebuilt Stackline's website with a focus on clarity and performance. We developed a clear messaging framework, built a design system that made content publishing fast, and optimized every page for speed. We also redesigned the demo request flow to capture better leads.

Solution

  • Rebuilt website with clear value proposition and messaging
  • Built design system for faster content publishing
  • Optimized all pages for performance (sub-2s LCP)
  • Redesigned demo request flow with better qualification
  • Set up analytics and lead tracking

Results

  • 38% lift in demo requests
  • Faster content publishing with design system
  • Sub-2 second LCP across all key pages
  • Clearer value proposition improved engagement
  • Better qualified leads from improved demo flow
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