Creative Services

Your brand needs to stand out in a crowded market. Inconsistent visuals, unclear messaging, and outdated design systems slow you down and confuse your audience. We craft cohesive brand identities and design systems that work across all touchpoints—from social media to product interfaces—ensuring consistency and speed as you scale.

Whether you're launching a new brand, refreshing an existing identity, or building a design system from scratch, we deliver solutions that balance creativity with practicality. Every design decision is intentional, every asset is optimised, and every system is documented for long-term success.

What you get

Our creative services deliver tangible assets and systems that your team can use immediately:

Complete brand identity including logo, colour palette, typography, and visual language
Brand guidelines document with usage rules, examples, and best practices
Visual design for digital platforms (websites, apps, social media)
Print design assets (business cards, letterheads, marketing materials)
Motion graphics and animations for video content and digital interfaces
Design system documentation with component libraries and patterns
Asset libraries (icons, illustrations, photography guidelines)
Template files for common use cases (presentations, social posts, emails)
Source files in multiple formats (AI, PSD, SVG, PDF)
Implementation support and handoff documentation
Ongoing design support and asset creation (optional)

Our process

We follow a structured approach that ensures clarity, alignment, and measurable outcomes:

Week 1-2: Discovery — Research your market, audience, competitors, and goals. Define brand positioning and visual direction.
Week 3-4: Concept Development — Create initial brand concepts, visual explorations, and design directions. Present options for feedback.
Week 5-6: Refinement — Refine selected direction based on feedback. Develop complete brand identity and visual language.
Week 7-8: System Build — Create design system documentation, component libraries, and asset libraries. Prepare final deliverables.
Week 9: Handoff — Deliver all assets, documentation, and source files. Provide training and implementation support.

Timeline varies based on project scope. Design system builds typically add 4-6 weeks. Ongoing support available on retainer.

Packages & pricing

Essential

Starting from £4,500 • 6-8 weeks

For startups and small businesses launching a new brand identity.

Brand identity (logo, colours, typography)
Brand guidelines document
Basic visual assets (business cards, letterhead)
Digital templates (social media, presentations)
Source files and documentation

Growth

Starting from £8,500 • 8-12 weeks

For established businesses refreshing their brand or building a design system.

Everything in Essential
Complete design system documentation
Component library and pattern library
Motion graphics and animations
Extended asset library (icons, illustrations)
Implementation support and training

Scale

Starting from £15,000 • 12-16 weeks

For large organisations building comprehensive brand systems and design infrastructure.

Everything in Growth
Multi-brand system or brand architecture
Advanced design system with code components
Comprehensive asset libraries across all touchpoints
Ongoing design support (3-6 months)
Dedicated design team and project management

* All prices exclude VAT. Pricing varies based on project scope and requirements.

Tools & stack

We use industry-standard tools and workflows that ensure compatibility and quality:

Design: Figma, Adobe Creative Suite (Illustrator, Photoshop, After Effects), Sketch
Prototyping: Figma, Principle, Framer
Documentation: Notion, Confluence, custom documentation sites
Version Control: Abstract, GitHub (for design tokens)
Asset Management: Cloud storage, asset libraries, design systems

KPIs we move

We measure success through metrics that matter to your business:

Brand recognition and recall scores
Visual consistency across touchpoints
Design system adoption rate
Time to market for new assets
Design-to-development handoff efficiency
Brand perception and sentiment
Conversion rate improvements (when combined with marketing)
User engagement with branded content

Common pitfalls we fix

We've seen these issues repeatedly—and we know how to solve them:

Inconsistent brand application — We create clear guidelines and systems that ensure consistency across teams and channels.
Designs that don't scale — We build systems and components that work at any size, from mobile to billboard.
Poor handoff documentation — We provide comprehensive documentation, source files, and implementation support.
Overly complex brand systems — We balance flexibility with simplicity, ensuring your team can actually use the system.
Outdated visual language — We create modern, timeless designs that won't look dated in 3-5 years.
Missing accessibility considerations — We ensure colour contrast, typography, and interactions meet WCAG standards.
No motion or animation guidelines — We define motion principles that bring your brand to life consistently.
Incomplete asset libraries — We deliver comprehensive libraries that cover all common use cases.

Mini case snapshots

B2B SaaS Brand Refresh

Complete brand identity refresh and design system build for a B2B SaaS company.

Results: +42% brand recognition in target market, 60% reduction in time to create new marketing assets, 95% design system adoption rate within 3 months.

E-commerce Design System

Comprehensive design system for a growing e-commerce platform.

Results: +38% faster product page creation, consistent visual language across 500+ product pages, improved conversion rates through better UX consistency.

View full case studies →

Frequently asked questions

How long does a brand identity project take?

Brand identity projects typically take 6-8 weeks from kickoff to final delivery. Design system builds add 4-6 weeks. Complex multi-brand systems can take 12-16 weeks. We provide detailed timelines in our proposals.

Do you work with existing brands or only new ones?

We work with both. Many of our projects are brand refreshes or design system builds for existing brands. We start by auditing your current brand, identifying gaps, and proposing improvements that maintain brand equity while modernising your visual language.

What file formats do you deliver?

We deliver source files in industry-standard formats (AI, PSD, SVG, PDF) plus optimised assets for web and print. All files are organised, named consistently, and documented. We also provide design system documentation in Notion, Confluence, or custom sites.

Can you help with implementation?

Yes. We provide implementation support, training sessions, and handoff documentation. For design systems, we can work with your development team to ensure proper implementation. We also offer ongoing design support on retainer.

What if I need changes after delivery?

We include one round of revisions in our standard packages. Additional revisions are billed at our hourly rate. For ongoing needs, we recommend a retainer arrangement that provides access to design support and asset creation.

Do you work with design agencies or in-house teams?

Both. We often collaborate with in-house design teams to build systems they'll maintain, or work directly with marketing teams who need design support. We adapt our process to your team structure and capabilities.

What's included in a design system?

A complete design system includes: component library (buttons, forms, cards, etc.), pattern library (layouts, navigation, content patterns), design tokens (colours, typography, spacing), usage guidelines, code components (optional), and documentation site.

How do you ensure brand consistency?

We create comprehensive brand guidelines that cover logo usage, colour application, typography, imagery, tone of voice, and motion principles. We also build design systems that enforce consistency through reusable components and patterns.

Can you create motion graphics and animations?

Yes. We create motion graphics for video content, animated logos, interface animations, and motion principles for your design system. Motion design is included in Growth and Scale packages, or available as an add-on to Essential.

What's your process for brand positioning?

We start with discovery workshops to understand your market, audience, and competitive landscape. We then develop positioning frameworks that inform all design decisions. This ensures your brand identity reflects your strategic positioning.