Peak Outdoors — Shopify Replatform & CRO

Peak Outdoors e-commerce platform

Problem

Peak Outdoors was running on a legacy e-commerce platform that was slow, hard to maintain, and converting poorly. Cart abandonment was high, and the checkout process was confusing. They needed a modern platform that could scale and convert better.

Approach

We migrated Peak Outdoors to Shopify with a performance-first approach. We optimized every page for speed, simplified the checkout flow, and implemented CRO best practices from day one. We also built a design system that made content updates fast and consistent.

Solution

  • Migrated to Shopify with custom theme optimized for performance
  • Redesigned checkout flow to reduce friction
  • Implemented A/B testing framework for ongoing optimization
  • Built design system for faster content updates
  • Set up analytics and conversion tracking

Results

  • 37% higher conversion rate in first 90 days
  • 28% reduction in cart abandonment
  • 22% increase in revenue
  • Sub-2 second page load times across all pages
  • Faster content publishing with design system
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